Snapchat a popular messaging app that has been in existence over the years have successfully changed its name to Snap after unveiling or announcing a new product called Spectacles that feature a camera that captures video you can immediately share through a connected mobile device only through the snapchat application.
Snapchat changed their name because the company started with only snapchat as their sole product but after launching into spectacles and extending their branches, they decided to rename or change the company name with something that will serve all their products without interfering with others. That's why is being changed to Snap.
Here's how chief executive Evan Spiegel explained the name change;
"When we were just getting started it made sense to name our company Snapchat Inc., because Snapchat was our only product! Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product – but doesn’t lose the familiarity and fun of our team and brand.So that was the reason they renamed the company name. Well, let's see how the Snap spectacles look and functions.
We decided to drop the “chat” and go with Snap Inc!
Changing our name also has another benefit: when you search for our products it will be easier to find relevant product information rather than boring company information or financial analysis. You can search Snapchat or Spectacles for the fun stuff and leave Snap Inc. for the Wall Street crowd"
See how snap spectacles look like
Spectacles are a pair of sunglasses that have a built-in video camera in them with a 115 degree view. It also have LED indicator that signals others that you are recording a video. So this sunglasses record 10 second videos, which can be sent over to your smartphone via Bluetooth or WiFi and saved in the Snapchat app.
These spectacles comes in three different colors and the battery life is said to last longer at least with only one charge, you will be able to use it through out a day.
Well, it is not yet available in the store and the price is not yet out. Once it is published, we will update you immediately.